Every bead, placed by hand.

Bluebell began with a simple frustration: beaded swimwear that fell apart after one wear, beads glued on and left behind in the sand.

So we do it differently. Each bead on every Bluebell piece is sewn directly into the fabric, one by one, by hand — never glued. It takes longer. It's worth it.

Designed and made in small batches, for women who want a piece that survives more than one summer.